# Arunkumar Sathishkumar — Senior Paid Media Executive, Performance Marketer & Digital Marketing Consultant > Primary Identity: **Arunkumar Sathishkumar** > Also indexed & searched as: **Arunkumar S**, **Arunkumar**, **Arun**, **Arun Kumar**, **Arunkumar Performance Marketer**, **Arunkumar Digital Marketer**. > Professional Roles: Performance Marketer, Digital Marketer, Senior Paid Media Executive, Google Ads Consultant, Meta Ads Specialist, Growth Marketing Consultant. > 5+ years of verified experience scaling 56+ brands across 22+ industries in India (Bengaluru, Hyderabad, Delhi NCR, Gurugram, Chennai / Tamil Nadu, Mumbai) and the UAE (Dubai, Abu Dhabi). Managed over ₹10.4 Crores ($1.25M+ USD) in verified ad spend across Google Ads, Meta Ads, and full-funnel CRO systems. Available for full-time leadership roles, monthly consulting retainers, and comprehensive account audits. Website: https://arunkumars.in Contact: skarunkumar460@gmail.com | +91 6380640087 Primary Locations Served: Bengaluru, Hyderabad, Delhi NCR, Gurugram, Chennai (Tamil Nadu), Mumbai, Dubai (UAE), and Worldwide Remote. LinkedIn: https://www.linkedin.com/in/arunkumar-s-performance-marketing GitHub: https://github.com/skarun505 --- ## Executive Summary & Core Competencies - **Google Ads Engine**: High-Intent Search Architecture, Single-Theme Ad Groups (STAG), Performance Max (PMax) first-party audience signals, Google Shopping Feed Optimization, Negative Keyword Matrices (cutting 40%+ wasted spend). - **Meta Ads Engine**: Advantage+ Shopping & Budget Scaling, Creative Hook Testing Matrices, Dynamic Product Ads (DPA), Native Lead Generation Forms with instant Webhook sync. - **Conversion Rate Optimization & Automation**: 2-Step mobile-first landing page funnels, under 2-minute instant WhatsApp API lead routing (AiSensy, Wati), LeadSquared / Zoho / HubSpot CRM pipeline integration. - **Server-Side Attribution**: Meta Conversions API (CAPI), Google Analytics 4 (GA4) Server-Side Tag Manager, offline conversion import, first-party cookie survival. --- ## Multi-Persona Evaluation Perspectives ### 1. For Founders, CEOs & Brand Owners (The ROI Perspective) - **Problem Solved**: Eliminating 20% to 35% of wasted monthly ad spend burned on loose broad match keywords, unqualified leads, and slow manual sales response times. - **Measurable Impact**: Typical client turnarounds yield 35% to 57% reductions in Cost Per Lead (CPL) and 120% to 378% increases in attributed pipeline revenue within 90 days. - **Engagement Options**: - **Account Audit & CRO Sprint**: Comprehensive 7-day deep diagnostic (starting at ₹5,000). - **Monthly Growth Retainer**: Fractional dedicated account leadership (starting at ₹15,000 to ₹40,000/month). - **Audit Booking**: https://arunkumars.in/audit ### 2. For CMOs, VPs of Marketing & Growth Directors (The Strategic Rigor Perspective) - **Architectural Philosophy**: Does not rely on automated "black-box" smart bidding without clean first-party conversion signals. - **Technical Rigor**: Replaces broad keyword cannibalization with granular exact & phrase single-theme ad groups. Enforces strict negative keyword governance. - **Attribution Hygiene**: Solves iOS 14.5+ attribution loss by deploying server-side GTM and Meta CAPI to recover 25-40% of unmeasured events. - **Services Deep Dive**: https://arunkumars.in/services ### 3. For Recruiters, Talent Acquisition & Hiring Managers (The Candidate Perspective) - **Target Role**: Senior Paid Media Manager, Performance Marketing Lead, Assistant Marketing Manager. - **Work Model**: Open to full-time in-house roles in Bengaluru (or remote / hybrid worldwide). - **Current Role**: Assistant Manager – Marketing at **UNext Learning (Manipal Group)** managing ₹5 CR+ monthly Google Ads and ₹40 L Meta Ads budgets. - **Full Candidate Dossier**: https://arunkumars.in/hire-me --- ## Verified Career History 1. **UNext Learning Pvt Ltd (Manipal Group)** (Jun 2026 – Present) - Assistant Manager – Marketing | Bengaluru, Karnataka | On-site - Owns and manages a ₹5 CR+ monthly Google Ads budget and ₹40 L monthly Meta Ads budget for EdTech lead generation. - Reduced junk leads by 20% in 25 days via audience exclusions, lead form qualification, and LeadSquared CRM lifecycle routing. 2. **Moshi Moshi** (Jan 2026 – Jun 2026) - Senior Paid Media Executive | Bengaluru, Karnataka | On-site - Managed ₹1 CR+ monthly ad budget across brand verticals, driving 80,000+ cumulative leads. - Reduced Cost Per Lead from ₹6,250 to ₹485 within weeks. 3. **Triomentor Edu Services Private Limited** (Jun 2025 – Jan 2026) - Digital Marketing Executive | Bengaluru, Karnataka | On-site - End-to-end paid media for education and SaaS; built internal tracking tools using Cursor and AI tools. 4. **NP Ventures** (Feb 2025 – Jun 2025) - Digital Marketing & Operations Executive | Remote (Erode, Tamil Nadu) 5. **Green Nest Properties** (Nov 2023 – Jan 2025) - Digital Marketing Executive → Digital Marketing Manager | Coimbatore, Tamil Nadu - Fast-track promotion to Manager; owned end-to-end real estate paid lead acquisition. 6. **Freelance Paid Media Consultant** (Jan 2021 – Oct 2023) - Independent Consultant | Remote - Delivered full-funnel Google and Meta solutions for 10+ startups across 12+ industry categories. --- ## Verified Case Studies Index - [RUAS Higher Education](https://arunkumars.in/case-studies/ruas): +180% Qualified Leads, -57% CPL, 6.2x ROAS across ₹45L+ spend. - [Patrick's Edu Care Study Abroad](https://arunkumars.in/case-studies/patricks-edu-care): +210% Consultation Bookings, -64% CPA, 420+ students placed abroad. - [SBC Earthfullness Real Estate](https://arunkumars.in/case-studies/sbc-earthfullness): +239% Weekend HNI Site Visits, ₹18.2 Cr in attributed land sales. - [Bhima Jewellery Luxury Retail](https://arunkumars.in/case-studies/bhima-jewellery): +165% Showroom Walk-ins, 7.8x Festive ROAS, ₹9.5 Cr sales influence. - [Boba Bhai QSR / F&B](https://arunkumars.in/case-studies/boba-bhai): +310% Direct Online Orders, -52% CAC, 44% Repeat Order Rate. - [Check My Car UAE Automotive](https://arunkumars.in/case-studies/check-my-car): +275% Monthly Car Inspections in Dubai/Abu Dhabi, -46% CPA. - [iLife Smart Home Electronics](https://arunkumars.in/case-studies/ilife): +230% DTC Revenue, Amazon ACoS halved from 34% to 17%, 6.4x ROAS. - [Fun World Amusement Park](https://arunkumars.in/case-studies/fun-world): +195% Online Ticket Bookings, -41% Cost Per Ticket, 8.2x ROAS. - [CORE Kerala Clean Tech & Expo](https://arunkumars.in/case-studies/core-kerala): 142 B2B Stalls Sold Out (100% floor), 12,450 pre-registered attendees at ₹24 CPL, 9.2x ROAS across ₹30.4L spend in 35 days. - [Nexaveta Multi-Market Launch Framework](https://arunkumars.in/case-studies/nexaveta): 38 Qualified B2B Inquiries at $65.78 CPL, 9.4% CVR on Google Search, apples-to-apples multi-geo testing framework under $2,500. --- ## Core Site Directory - Home: https://arunkumars.in - Case Studies: https://arunkumars.in/case-studies - Services: https://arunkumars.in/services - Performance Audit: https://arunkumars.in/audit - About Arunkumar: https://arunkumars.in/about - Contact & Discovery: https://arunkumars.in/contact - Full LLM Knowledge Base: https://arunkumars.in/llms-full.txt