Five years of learning what actually moves the number.
I'm Arunkumar Sathishkumar, a paid media specialist based in Bengaluru. Over the last five years I've worked with 56+ brands across 22+ industries, mostly on the same underlying problem: turning ad spend into pipeline that holds up under scrutiny.
That means server-side tracking, tight search structure, and creative testing on one side, and fast, unglamorous follow-up systems on the other. Neither half works without the other.
How I got here
UNext Learning (Manipal Group)
Assistant Manager – Marketing. Owning ₹5 CR+ monthly Google Ads and ₹40 L monthly Meta Ads budgets across online degrees, reducing junk leads by 20% via LeadSquared.
Moshi Moshi
Senior Paid Media Executive. Managed ₹1 CR+ monthly budget, generated 80,000+ cumulative leads, and reduced CPL from ₹6,250 to ₹485.
Triomentor Edu Services
Digital Marketing Executive. Managed high-volume lead gen across education and SaaS brands; built internal performance tracking tools with AI.
Green Nest Properties
Digital Marketing Executive → Manager. Promoted to Manager within months; owned paid search and social campaigns for premium real estate.
Independent Paid Media Consultant
Delivered ROI-focused Google & Meta ad solutions for 10+ companies across EdTech, Real Estate, E-commerce, Healthcare, and SaaS.
Why people keep working with me
I actually maintain negative keyword lists
By hand, not just once at setup. It is the least glamorous part of the job and the one most agencies skip.
Tracking that survives iOS and ad blockers
Server-side GA4, GTM, and Meta CAPI, so you are not making budget decisions on half the data.
Leads get called back fast
WhatsApp and CRM wired together so a hot lead does not sit for a day before someone follows up.
Creative that keeps moving
A steady testing cadence so an ad account is not still running last quarter's winning hook.
I report what changed, not what looked good
Dashboards built around revenue and cost per acquisition, not impressions.
Range across categories
Higher ed, real estate, D2C, automotive, F&B — enough variety to know what actually transfers.