Bengaluru · Immediate / negotiable notice period
Looking for a paid media lead who owns the whole funnel?
I don't just manage ad accounts. I build the search structure, the creative testing rhythm, the server-side tracking, and the lead follow-up system underneath them — the parts that decide whether a campaign actually holds up.
₹0.0Cr+
Ad spend managed
0+
Brands scaled
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Countries
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Industries
Roles I'm a good fit for
Senior Paid Media Executive / Specialist
Owning Google Search, PMax, Meta Advantage+, and YouTube acquisition end to end, with deep negative keyword governance and server-side tracking.
Assistant Manager / Performance Marketing Lead
Multi-crore budget allocation, CRM lead lifecycle scoring in LeadSquared, CAC:LTV modeling, and team mentorship.
Growth Marketing Lead (EdTech / D2C / Real Estate)
Full-funnel acquisition from scratch — qualification funnels, sub-2-minute WhatsApp routing, and inside-sales feedback loops.
Head of Performance (Agency / Multi-Brand)
Running high-budget client portfolios, standardizing SOPs, automated reporting dashboards, and driving ROAS retention.
Work Experience & Proven Track Record
Hands-on performance ownership across multi-crore enterprise budgets, agency brand verticals, and high-growth education & real estate startups.
Assistant Manager – Marketing
Full-timeOn-siteUNext Learning Pvt Ltd (Manipal Group) · Bengaluru, Karnataka
Jun 2026 – Present💰 ₹5 CR+ monthly Google Ads & ₹40 L monthly Meta Ads
- Own and manage a ₹5 CR+ monthly Google Ads budget and ₹40 L monthly Meta Ads budget for high-volume EdTech lead generation across online degree and upskilling programs.
- Reduced junk leads by 20% within 25 days of onboarding through tighter audience exclusions, lead form qualification layers, keyword refinement, and placement-level pruning.
- Manage the complete lead lifecycle in LeadSquared CRM — lead scoring, source-level attribution, automated lead distribution to counsellor teams, and funnel-stage tracking from enquiry to enrolment.
- Plan and execute full-funnel campaigns across Search, Performance Max, YouTube, Demand Gen, and Meta Advantage+, aligned to admission cycles and intake deadlines.
- Collaborate with admissions and inside-sales teams to close the feedback loop between lead quality signals in CRM and in-platform bidding and targeting decisions.
- Build daily and weekly performance dashboards tracking CPL, lead-to-enrolment conversion, and channel-wise ROI for leadership reviews.
- Run continuous A/B tests on ad creatives, landing pages, and lead forms to improve conversion rates while protecting lead quality at scale.
Senior Paid Media Executive
Full-timeOn-siteMoshi Moshi · Bengaluru, Karnataka
Jan 2026 – Jun 2026💰 ₹1 CR+ monthly ad budget
- Architected and managed end-to-end paid media campaigns across Google Ads and Meta Ads for multiple brand verticals, consistently delivering above-benchmark ROAS.
- Owned and optimised a ₹1 CR+ monthly ad budget, ensuring efficient allocation across campaigns and channels based on real-time performance data.
- Drove 80,000+ cumulative leads through strategic audience segmentation, lookalike targeting, and continuous A/B testing of creatives and landing pages.
- Reduced Cost Per Lead from ₹6,250 to ₹485 through rapid iteration on bidding strategies, ad copy, and funnel optimisation within weeks of onboarding.
- Led campaign planning, brief creation, and performance reviews with cross-functional teams including creative, product, and sales.
- Built comprehensive performance dashboards and weekly reporting frameworks, enabling data-driven decisions for senior stakeholders.
- Introduced and implemented new ad formats including Performance Max and Advantage+ campaigns, improving overall campaign efficiency.
Digital Marketing Executive
Full-timeOn-siteTriomentor Edu Services Private Limited · Bengaluru, Karnataka
Jun 2025 – Jan 2026
- Managed end-to-end paid media operations for multiple education and SaaS brands, overseeing campaign lifecycle from strategy to reporting.
- Planned and executed high-volume lead generation campaigns on Google Ads and Meta Ads, consistently hitting monthly lead targets.
- Supported SaaS product GTM strategy including demos, customer walkthroughs, and onboarding flows — bridging marketing and product teams.
- Built mini SaaS tools and internal performance tracking websites using Cursor, Tray, and Google Antigravity to streamline campaign monitoring.
- Delivered campaign optimisation reports with actionable insights, contributing to measurable business growth across key accounts.
Digital Marketing & Operations Executive
Full-timeRemoteNP Ventures · Erode, Tamil Nadu
Feb 2025 – Jun 2025
- Managed paid media campaigns alongside operational responsibilities, supporting lead generation, tracking, and performance reporting.
- Coordinated workflows between marketing and operations teams, improving campaign-to-conversion pipeline efficiency.
- Assisted in building scalable internal processes for campaign tracking and client reporting.
Digital Marketing Executive → Digital Marketing Manager
Full-timeOn-siteGreen Nest Properties · Coimbatore, Tamil Nadu
Nov 2023 – Jan 2025
- Promoted from Executive to Manager within the first few months based on measurable performance ownership and leadership.
- Planned and executed paid digital campaigns for real estate projects across Google Ads and Meta Ads for property lead generation.
- Worked closely with sales teams to align lead quality expectations, improving lead-to-site-visit conversion rates.
- Owned end-to-end paid campaign execution and delivered detailed performance reporting to leadership.
Independent Paid Media Consultant
Independent / ContractRemoteFreelance Paid Media Consultant · Remote
Jan 2021 – Oct 2023
- Delivered Google Ads and Meta Ads solutions for 10+ startups and companies across EdTech, Real Estate, Healthcare, E-commerce, Retail, Finance, Hospitality, Logistics, Manufacturing, SaaS, and Services.
- Built and optimised full-funnel paid media campaigns, managing client budgets and delivering ROI-focused outcomes.
- Managed end-to-end client communication, campaign strategy, budget planning, and performance reporting independently.
- Gained deep multi-industry expertise adapting paid media strategies to diverse audience profiles and business models.