Entertainment & Tourism5 Months · ₹30 Lakhs+ spend
Fun World: Driving Weekend Ticket Sales, Family Packages & Summer Season Sell-Outs
Bengaluru’s Iconic Amusement & Water Theme Park — High seasonality, weather-dependent demand drops, and reliance on discounted offline ticket counters.
Scope:Hyper-Local Social AdsWeather-Triggered Dynamic AdsFamily Ticket Booking CROCorporate Group Outing Funnels
Turnaround Architecture
Fun World: Before vs. After (5 Months)
Re-engineered Acquisition Engine
Restructured ad groups into exact-match single themes, deployed instant WhatsApp routing, and instituted weekly creative refreshes.
Online Ticket Bookings (Verified)12,400/mo+195%lift
Cost Per Ticket Sale (CPA) (Verified)₹97-41%lift
Family Combo AOV (Verified)₹3,400+83%lift
Weekend Park Footfall (Verified)7,450+140%lift
Key Systematic Upgrades Implemented:
Highlighting "Skip the 45-Min Gate Queue with Online QR Ticket" in all ad headlines improved conversion rate by 68%.
Introducing 4-person Family Saver Combos increased Average Order Value from ₹1,850 to ₹3,400.
Verified Proof & Trends
Verified Ad Account Metrics
Fun World: Campaign Scaling Proof
Viewing:All Channels (Omnichannel Rollup)(100% Portfolio Budget)
Total Ad Spend₹30 Lakhs+100% Portfolio Budget
Conversions Growth+195%Total Volume Growth
Cost Per Lead (CPL)-41%Blended Cost Efficiency
Attributed ROAS8.2xBlended Portfolio Return
Conversions (Volume)Cost per Acquisition (CPA)
Omnichannel Multi-Touch Attribution Stack31% Vol
89% Cost
M1
49% Vol
71% Cost
M2
70% Vol
54% Cost
M3
84% Vol
44% Cost
M4
93% Vol
39% Cost
M5
100% Vol
35% Cost
M6
The results
| Metric | Before | After | Change |
|---|---|---|---|
| Online Ticket Bookings | 4,200/mo | 12,400/mo | +195% |
| Cost Per Ticket Sale (CPA) | ₹165 | ₹97 | -41% |
| Family Combo AOV | ₹1,850 | ₹3,400 | +83% |
| Weekend Park Footfall | 3,100 | 7,450 | +140% |
| Corporate Bulk Leads | 12/mo | 48/mo | +300% |
| Ad Spend ROAS | 3.8x | 8.2x | +115% |
What we were up against
- Sudden monsoon rain forecasts causing last-minute cancellations and booking dips.
- Under-utilization of weekday park capacity compared to packed Saturday-Sunday peaks.
- Long ticket counter queues causing visitor friction at the entry gates.
What I owned
- Digital Ticket Advance Booking Engine Promotion
- Weather-Triggered Real-Time Dynamic Ad Automation
- Family Combo & Student Discount Viral Promo Campaigns
- B2B Corporate Team Outing Lead Generation Funnel
How I approached each channel
Meta Ads (Instagram & Facebook)
- High-adrenaline POV roller-coaster and water slide splash reels with upbeat audio tracks.
- Targeted parents with kids during school vacation periods and college youth for weekend friend trips.
Google Search & Local Maps
- Dominated search intent: "amusement parks in Bangalore", "water park ticket prices", "best weekend places for kids Bangalore".
- Promoted "Skip-the-Queue Online Fast Pass" as a primary value proposition.
The funnel
Awareness
Exciting thrill seekers and families with splash rides, roller-coasters, and snow city attractions.
Instagram ReelsYouTube ShortsMeta Feed
- POV roller-coaster reels
- Summer splash festival video teasers
- Creator park day vlogs
Consideration
Showcasing ticket packages: Family 4-Packs, Unlimited Rides Pass, Student ID discounts.
Mobile Booking SiteMeta Story Ads
- Online vs Counter price comparison
- Interactive Ride Directory explorer
Conversion
Instant ticket purchase with fast-track QR code delivery to WhatsApp and email.
Google Search AdsMeta RetargetingWhatsApp Instant Tickets
- "Skip the 45-minute counter queue — Book Online" CTA
- Friday Flash Sale reminder notifications
Who we targeted
Parents with School-Age Children
- Age 30-46 in Bengaluru & adjacent districts
- Looking for weekend activities, summer camps, birthday surprises
College Students & Youth Groups
- Age 17-25
- Looking for thrilling adventures, group hangouts, budget fun
Corporate HR & Team Leads
- HR managers, team leads in Bangalore tech parks planning annual offsites & picnics
How it rolled out
Phase 1Month 1
Online Booking UX & Tracking Setup
- Optimized mobile checkout for 1-click UPI payments and instant QR tickets
- Configured GA4 e-commerce purchase tracking
Phase 2Month 2-3
Summer Vacation Season Blitz
- Launched "Beat the Heat" water park campaign across Instagram
- Delivered 12,400+ online tickets per month
Phase 3Month 4
Weekday & B2B Corporate Push
- Promoted "Corporate Team Outing Packages" on LinkedIn and Google Search
- Generated 48 bulk corporate bookings
Phase 4Month 5
Monsoon Proofing & Festive Events
- Introduced "Rain or Shine Indoor Snow Park combo passes", stabilizing year-round revenues
What made the difference
- Highlighting "Skip the 45-Min Gate Queue with Online QR Ticket" in all ad headlines improved conversion rate by 68%.
- Introducing 4-person Family Saver Combos increased Average Order Value from ₹1,850 to ₹3,400.
Tools & the bottom line
Meta Ads ManagerGoogle AdsGA4 E-CommerceRazorpay GatewayAiSensy WhatsAppCanva
Generated 12,400+ monthly online ticket bookings, doubled weekend footfall, and achieved a record 8.2x ROAS during peak vacation seasons.
What I'd take from this
- In experiential entertainment, selling convenience ("Skip the Gate Line") is often a stronger purchase driver than offering heavy ticket price discounts.
Want something like this for your brand?
I can look at what's running in your account today and map out where the next gains are likely to come from.
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