Overseas Education8 Months · ₹35 Lakhs+ spend
Patrick's Edu Care: Scaling Study Abroad Enrolments Across UK, Canada, Australia & Europe
Premier Overseas Education Consultancy — Intense competition from national education agencies resulting in sky-high CPL (₹2,100) and low visa application intent.
Scope:High-Intent Search AdsMeta Video RetargetingConsultation Booking FunnelCRM Lead Routing
Turnaround Architecture
Patrick's Edu Care: Before vs. After (8 Months)
Re-engineered Acquisition Engine
Restructured ad groups into exact-match single themes, deployed instant WhatsApp routing, and instituted weekly creative refreshes.
Consultation Bookings (Verified)1,395/mo+210%lift
Cost Per Booking (CPA) (Verified)₹750-64%lift
Visa Filing Rate (Verified)32%+128%lift
Country Specific CVR (Verified)19.2%+195%lift
Key Systematic Upgrades Implemented:
Added automated WhatsApp location map and calendar invite immediately upon booking, raising physical branch show-up rate from 42% to 78%.
Added dynamic country flags in ad headlines, increasing Google Search CTR by 41%.
Verified Proof & Trends
Verified Ad Account Metrics
Patrick's Edu Care: Campaign Scaling Proof
Viewing:All Channels (Omnichannel Rollup)(100% Portfolio Budget)
Total Ad Spend₹35 Lakhs+100% Portfolio Budget
Conversions Growth+210%Total Volume Growth
Cost Per Lead (CPL)-64%Blended Cost Efficiency
Attributed ROAS9.1xBlended Portfolio Return
Conversions (Volume)Cost per Acquisition (CPA)
Omnichannel Multi-Touch Attribution Stack31% Vol
89% Cost
M1
49% Vol
71% Cost
M2
70% Vol
54% Cost
M3
84% Vol
44% Cost
M4
93% Vol
39% Cost
M5
100% Vol
35% Cost
M6
The results
| Metric | Before | After | Change |
|---|---|---|---|
| Consultation Bookings | 450/mo | 1,395/mo | +210% |
| Cost Per Booking (CPA) | ₹2,100 | ₹750 | -64% |
| Visa Filing Rate | 14% | 32% | +128% |
| Country Specific CVR | 6.5% | 19.2% | +195% |
| Show-up Rate at Branch | 42% | 78% | +85% |
| Client Revenue Return | 4.2x | 9.1x | +116% |
What we were up against
- High volume of "junk leads" looking for free work visas rather than genuine master's/bachelor's university admissions.
- Country policies changing frequently (UK/Canada visa caps) requiring agile creative and messaging adjustments.
- Low appointment attendance (below 45%) after initial lead registration.
What I owned
- Lead Qualification Funnel Redesign
- Country-Specific Search Engine Marketing (SEM)
- Automated Multi-Channel Reminder Pipeline (SMS, Calendar Invite, WhatsApp)
- Visa Success Case Study Video Ad Production & Distribution
How I approached each channel
Google Search Ads
- Targeted hyper-specific long-tail queries: "Study Masters in UK with scholarship 2024", "MS in Germany English taught consultants Bangalore".
- Strict income/budget pre-qualification filters placed right on the booking landing page.
Meta Ads & YouTube Shorts
- Showcased real student visa approval unboxing videos and airport departure interviews.
- Geo-targeted ads around major college hubs and tech parks (for working professionals wanting an overseas MBA).
The funnel
Awareness
Inspiring ambitious graduates with country lifestyle, scholarship breakdowns, and salary prospects.
InstagramYouTube Shorts
- Country comparison guides
- Scholarship eligibility tests
- Success story reels
Consideration
Interactive Profile Evaluation Tool providing instant score & university recommendations.
Meta Lead AdsGoogle Ads
- Dynamic Eligibility Quiz landing page
- WhatsApp counsellor live chat
Conversion
1-on-1 Free Counseling Session Booking with instant Google Calendar sync.
Calendly FunnelSMS/WhatsApp API
- Direct calendar slot selection
- Automated 24h & 2h appointment reminder drips
Who we targeted
Final Year Undergrads
- Age 20-24
- B.Tech, BBA, B.Com final years
- Interests: GRE, IELTS, TOEFL, Study in UK, Study in Canada
Working IT Professionals
- Age 24-29
- Experience: 1-4 years in tech/finance
- Targeting: MS in US/Germany, Canada PR pathway
Retargeting Pools
- Downloaded country guides in last 30 days
- Engaged with visa unboxing reels
- Attended virtual study abroad fair
How it rolled out
Phase 1Month 1-2
Funnel Architecture & Filtering
- Replaced raw phone number capture with a 4-step eligibility evaluator
- Connected CRM with automated calendar booking integration
Phase 2Month 3-4
Search Hyper-Segmentation
- Split campaigns across UK, Ireland, Germany, Australia, and Canada
- Filtered out work-permit seekers using negative keyword matrices
Phase 3Month 5-6
Creative Proof Engine
- Launched 15+ student visa victory testimonial ads
- Reduced booking acquisition cost to ₹750
Phase 4Month 7-8
Peak Intake Scaling
- Maximized intake registrations for Fall & Spring semesters
- Delivered over 420 finalized overseas university admissions
What made the difference
- Added automated WhatsApp location map and calendar invite immediately upon booking, raising physical branch show-up rate from 42% to 78%.
- Added dynamic country flags in ad headlines, increasing Google Search CTR by 41%.
Tools & the bottom line
Google AdsMeta AdsGoogle Analytics 4CalendlyZoho CRMWati WhatsAppZapier
Placed over 420+ students into top international universities, generating millions in tuition remittances and establishing the consultancy as a premier regional player.
What I'd take from this
- Pre-qualifying budget and academic scores on the ad landing page eliminates 90% of junk consultations and saves hundreds of counselor hours.
Want something like this for your brand?
I can look at what's running in your account today and map out where the next gains are likely to come from.
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